Post by jony on Dec 26, 2023 7:55:23 GMT
EmaiThere are strategies that are applied depending on the stage in the purchasing process that the customer is in, and each one responds to a different objective. Lead scoring Lead scoring has a lot to do with how to get the records in a database to be sorted automatically, and practically in real time, based on their qualification . To achieve this, it is necessary to build scoring models . There are many companies in the market whose software value proposition consists of analyzing the database and customer behavior to, from there, determine their score level. marketing-automation Lead nurturing Lead nurturing is the other fundamental concept related to marketing automation.
It is normally defined as automated email chains that aim to educate or mature leads in a Email Marketing List database. The interesting thing is when this is integrated into an automation tool, because then it is linked to the scoring process , so that automatic email sending varies depending on the score of the leads. Lead nurturing, although it is mainly carried out by sending automated and personalized emails, can also be developed with other digital marketing actions that advance users in the stages of their purchasing process, for example, retargeting ads, chats integrated into the website, personalized social media ads, etc.
Abandoned cart strategy marketing-automationIt is known their purchasing process before completing it, while of those who enter the website for the second time do complete it and do so within hours after the first entry . What does this tell us? The importance of sending a message to users reminding them that they forgot that element that interested them so much has a direct impact on business conversions.l Marketing List
It is normally defined as automated email chains that aim to educate or mature leads in a Email Marketing List database. The interesting thing is when this is integrated into an automation tool, because then it is linked to the scoring process , so that automatic email sending varies depending on the score of the leads. Lead nurturing, although it is mainly carried out by sending automated and personalized emails, can also be developed with other digital marketing actions that advance users in the stages of their purchasing process, for example, retargeting ads, chats integrated into the website, personalized social media ads, etc.
Abandoned cart strategy marketing-automationIt is known their purchasing process before completing it, while of those who enter the website for the second time do complete it and do so within hours after the first entry . What does this tell us? The importance of sending a message to users reminding them that they forgot that element that interested them so much has a direct impact on business conversions.l Marketing List
