Post by account_disabled on Dec 24, 2023 9:41:48 GMT
Others received leads Others got leads through their content. Others got leads by relaying the content of the company page. There is no rule. We are still “test and learn”, even within the same company, in the same profession and the same geographical area. To prioritize I also put these points forward to illustrate that we often get our priorities wrong. Why rush to LinkedIn to try to develop your business without having good foundations based on a website? We have the impression today that when we talk to clients about the site, we are dinosaurs from another age who do not live in their time.
However, we must not forget that: Google accounts for more than 90% of Internet Email Data searches in France. Google is often half of the origin of a site's traffic. In BtoB, 81% of order cycles start with web search (not with social media search). Search engines attract 10 times more traffic to e-commerce sites than social media. 65% of LinkedIn's turnover comes from recruitment solutions. Subscriptions (including Sales Navigator, the solution for salespeople) represent 17% and marketing solutions 18%. Despite everything, LinkedIn remains a very HR and recruitment tool.
Remember that your site belongs to you, unlike any page or profile on a social network, which does not belong to you. On LinkedIn, you have “ownership of the content and information that you submit or post” but you “grant to LinkedIn (…) a worldwide, transferable, sublicensable, use, copy, modify, distribute and process the data and content you provide”. You also agree that LinkedIn may “access, store, use any information you provide.” On your site you can say and do whatever you want, not on social media. On your site, you can capture information and data about your visitors.
However, we must not forget that: Google accounts for more than 90% of Internet Email Data searches in France. Google is often half of the origin of a site's traffic. In BtoB, 81% of order cycles start with web search (not with social media search). Search engines attract 10 times more traffic to e-commerce sites than social media. 65% of LinkedIn's turnover comes from recruitment solutions. Subscriptions (including Sales Navigator, the solution for salespeople) represent 17% and marketing solutions 18%. Despite everything, LinkedIn remains a very HR and recruitment tool.
Remember that your site belongs to you, unlike any page or profile on a social network, which does not belong to you. On LinkedIn, you have “ownership of the content and information that you submit or post” but you “grant to LinkedIn (…) a worldwide, transferable, sublicensable, use, copy, modify, distribute and process the data and content you provide”. You also agree that LinkedIn may “access, store, use any information you provide.” On your site you can say and do whatever you want, not on social media. On your site, you can capture information and data about your visitors.
